The ad took 100 employees and 70,000 AI-generated clips to put together what people called “garbage” and “sloppy.” Whether ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ad investments.

Advertisers see the inability of consumers to distinguish AI from human content as a core conflict, and resulting shifts in ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's Netherlands released a Christmas ad on ...

TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Expect a streaming giant to look a little different this year.

A new proposal suggests using existing semantic HTML to mark sections of a page that are AI generated for EU regulatory ...

McDonald's Netherlands released a Christmas ad on YouTube on Dec. 6 themed as "the worst time of the year" The ad quickly drew backlash, with many critics condemning its AI use and negative theme ...