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AT&T has launched a new ad campaign starring Luke Wilson that calls out T-Mobile for alleged misleading marketing practices. The move highlights the growing rivalry between the two carriers as ...

Apps would hide on a device as soon as they're installed, to avoid removal They would serve unwanted, out-of-context ads to victims The apps were removed from the Play Store A major ad fraud campaign ...

Integral Ad Science (IAS) has uncovered a new ad-fraud operation exploiting Android gaming apps to covertly divert ad traffic to a network of HTML5 gaming domains. Called ‘Arcade’, the scheme has ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.