Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Auburn Hills — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: full-size clay models. For 80 years, clay modelers have used their ...

AUBURN HILLS, Mich. — In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers' design studios: Full-size clay models. For 80 years, clay modelers have used ...

Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: clay. Every ...

DEARBORN, MICHIGAN: American automaker Ford Motor Company is using clay to craft, re-craft and recycle the pliable stuff, to design its car models. “We are constantly being influenced by new ...

It's not every day that Mercedes-Benz intentionally teases a future model via a short marketing video about design and concept cars, but this time it may have gone a little bit overboard. Showcasing a ...

Earlier this month, Mercedes-Benz unveiled its SLS AMG Black Series model boasting a 6.3-liter V8 powerplant with 622 hp and 468 lb-ft of torque. But it’s not just the additional power that makes the ...

Which modeling clay is best? Working with clay can be a relaxing experience and provide a beneficial creative outlet for both children and adults. Whether you want to sculpt bowls and vases or mold ...

In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have used their hands and tools to ...