Jennifer Sanford explains how dealers can leverage clean data, secure tech, and AI to boost performance and customer ...

I’m sorry, you've heard this 100 times, but you’ve got to get your data right,” The Vitamin Shoppe’s Andrew Laudato said at ...

If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In search of better-performing identity graphs, advertisers and ...

In the rapidly evolving AI landscape, companies are racing to deploy the most sophisticated models and cutting-edge algorithms. But amid the excitement, many organizations overlook the most critical ...

We are drowning in data. Every platform, smartwatch, and smartphone fragments our lives into quantifiable tidbits, yet most of it remains incoherent and unusable.  Companies know this, which is why ...

Challenges with data quality and data governance have plagued healthcare analytics efforts for decades – and the stakes are only getting higher in the age of AI. Inaccurate or inconsistent data ...

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...