Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

Cold calling is still a widespread outreach strategy for many businesses today. But the process has become much harder over the past few decades. People now are less receptive and more resistant to ...

The start of 2022 not only marks a new year but also the graduation year of the MBA Class of 2022. As they begin their last semester, we asked EC (second-year) students about their first cold call, ...

For many professionals, cold-calling is a tall hurdle. They dread having to make the calls, worried they'll be rejected or forget what they need to say. They know the person on the other end isn't ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

Sales strategist and entrepreneur, Ryan Pereus, is thrilled to announce the forthcoming release of his groundbreaking new book, "Trust Call". Set for a July 18, 2023 release, "Trust Call" redefines ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...