Is purple a real color? Scientists think everything we've ever believed about the color purple may not be true due to the shade's wavelength.

You might say it’s just a pigment of your imagination ...

Research on the perception of color differences is helping resolve a century-old understanding of color developed by Erwin Schrödinger. Los Alamos scientist Roxana Bujack led a team that used geometry ...

An object's color appears differently under different lighting and against different backgrounds — for different viewers. But that doesn't mean colors are subjective. When you purchase through links ...

Black oak, crabapple, crimson maple—a color scientist finds inspiration in the woods in the new book Munsell Trees: A Season of Leaves and Colors, published by RIT Press. During 2021, author Mark ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...

Is your green my green? Probably not. What appears as pure green to me will likely look a bit yellowish or blueish to you. This is because visual systems vary from person to person. Moreover, an ...