“NAVIK Concept Test totally automates the market research process to make it simple and fast — yet it's highly sophisticated and customizable to unique business needs,” said Dr. Anil Kaul, CEO of ...

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and ...