Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace. Usually ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must. A winning digital marketing strategy can ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Independent industry report recognizes Digital.Marketing for cybersecurity specialization, compliance-aware strategy, and revenue-focused ...