The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are symbols ...

Advertisers of all stripes and sizes – from billion-dollar tech firms to mom-and-pop grocery stores – target their marketing strategies to appeal to likely consumers. The most common appeals revolve ...

So disappointed by the state of magazine advertising, I wanted to find examples of good marketing writing to cheer myself (and you) up. I was a copywriter, so this is dear to me. Here are a few ...

This piece is in keeping with our commitment to helping compliance to the standard professional practice of brands management and advertising, by bringing to notice, those basic and functional ...