When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Identity graphs have already transformed data-driven marketing. But according to Tom Zawacki, chief growth officer, and Keith Camoosa, chief product and technology innovation officer at Acxiom, the ...

Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...