Mention business “assets,” and most people think of actual physical items, such as equipment and real estate-;things that are tangible. But intangible assets--such as copyrights, trademarks, a brand, ...

Yodeling has been officially recognized by the UN as part of the world's intangible cultural heritage. SCOTT SIMON, HOST: We all know yodeling, right? Alpine men and women singing across verdant ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Imagine a person from another planet turning up at a funeral here on Earth. Without having to be told, he would know that a funeral is not an appropriate place to tell jokes. This, Professor Michael ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

This article was originally published on ETFTrends.com. An article in CFA Institute argues that intangible assets (non-physical assets such as trademarks, patents, etc.) are “increasingly critical to ...

When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

Can something intangible that only exists as a pattern of bits somewhere on some computer hardware that you've never seen be stolen? Can it be considered actual theft? Can the Law -- as it is actually ...

As businesses shift toward knowledge-based industries and digital innovation, intangible assets are becoming increasingly important in financial reporting, mergers and acquisitions, and overall ...

There’s no denying the importance of having strong skills in order to get hired for a job. But there are other skills that are just as important as the traditional work-related skills you’ll need. In ...