"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

I had no desire to go to the salon for my fall cut and color change this year: Not only am I exhausted from being a new mom, but I’ve also been incredibly indecisive. Then, one hair-color trend piqued ...

Let’s face it, finding a foundation and concealer that properly matches your skin tone isn’t always easy. When we do find it, though, we must share it with the rest of the world, especially via social ...

From Real Housewives and drag queens to athletes and action stars (and all of us that fall in between), bad shade matching seems to be a universal problem. If you wear makeup, you know the pain of ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...