The global digital economy creates a variety of internal and external factors that increase challenges in new product introduction (NPI). Products are becoming more complex, life cycles are getting ...

Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Competition in the electronics industry is as fierce as ever -- especially in today's gloomy economy -- making many manufacturers re-adjust their strategies for bringing products to market.

Instead of just assembly, Google plans to bring its New Product Introduction (NPI) process, the most complex stage involving ...

The webinar chronicles a cooperative study with Mentor Graphics to observe and review Optimum's existing business process model used for new product introduction. Throughout the study, process areas ...