It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

For the past two decades, scientists have found a number of easy ways to make significant changes in people’s behavior. To get voters to the polls, for example, researchers found that sending them ...

Stuart Mills does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Sure, the book Nudge may have become a cultural phenomenon that ended up selling millions of copies. And, OK, it resulted in hundreds of governments and countless companies around the world adopting ...

As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...

It is estimated that people make 35,000 decisions every day—or, to break that number down, one decision every two seconds. That’s not to say that each decision has a big impact; most are small and ...

For example, one nudge initially involved giving consumers the vegetarian menu by default, with the meat menu available on request. After adjustment, they simply included the vegetarian options on the ...