Opt-in e-mail or permission-based marketing has been rightly touted as a means not only of differentiating legitimate direct marketers from low-rent spamsters, but of building stronger customer trust ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

Most website publishers are in business to disseminate content. They earn money from selling space on their sites to advertisers. For Snipermail.com, the content isn't very rich and the company isn't ...

The three major tasks of email marketing are building your opt-in email-subscriber list, building trust, and inciting action. This article will focus on the first—and, for many, most-challenging—task: ...