As we’ve discussed recently, one of the main hooks of Roblox is being able to go and do just about anything in the universe. That includes diving into various worlds and seeing what other creators ...

Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code. The tool lets anyone playing Roblox create ...

Roblox said it is launching thumbnail personalization to help creators attract more users by showing the most relevant thumbnail to each user on the Roblox home page. While thumbnails are the tiny ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...