Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

Social media has become a major platform for information sharing. Due to its openness in sharing data, Twitter is a prime example of social media in which researchers can verify their hypotheses, and ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Leveraging AI to help analyze and visualize data gathered from a variety of data sets enables data-driven insights and fast analysis without the high costs of talent and technology. In today's ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.