Redirect chains can significantly affect your website’s performance and SEO health. When one URL redirects to another, which then redirects to yet another, it creates a chain that can confuse search ...

Redirects are a critically important part of running a successful website, but too often there is little care given to the process of managing them. Without redirect management, you may see important ...

JavaScript redirects are one of the methods available to webmasters in communicating to both users and search engines that the requested URL is unavailable, either permanently or temporarily. The URL ...

Changing URLs just to shorten them or add keywords isn’t worth the upheaval in SEO performance that will come as a result, even when you use 301 redirects to minimize the damage. To learn more about ...

Well respected SEO, Scottie Claiborne, wrote a guest article for Jill Whalen's popular newsletter named Switching to a New Domain Without Losing Your Google Rankings. In her article, Scottie ...

Hyperlinks pointing to pages that don't exist on your site are known as broken links. If a user clicks on such a link, they get a 404 error page. Fixing broken links ...

Change URLs for real reasons, not for handwavy "good for SEO" reasons." Maybe even strong language against changing URLs. I have also never been a fan of changing URLs for SEO reasons. In fact, my old ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile sites based on how Google crawls, indexed, and ranks ...

Hackers are conducting a massive black hat search engine optimization (SEO) campaign by compromising almost 15,000 websites to redirect visitors to fake Q&A discussion forums. The attacks were first ...