Tracking users online has long been a core part of how websites deliver targeted ads and personalized content. Traditional ...

The world of web behavioral tracking is a mess. Advertisers are eager to make it more effective, governments want to regulate it, and web users are generally horrified of its potential. But out of ...

In 2024, plaintiffs across the United States filed various class action cases related to web tracking technology employed by companies to enhance user experience on their websites and to improve the ...

The search giant will not end Chrome web cookies tracking after all. Delays, more delays, more delays and ... abandonment. That summarizes Google's third-party cookie deprecation game plan the last ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. Republished on February 8th with new analysis into Google’s tracking ...

Learn about sneaky browser tracking tricks and key browser tracking prevention tips for online privacy 2025—stay ahead with internet safety tips. Pixabay, Simon Browser tracking remains both a ...

Courts are increasingly dismissing data breach and web tracking class actions due to a lack of standing. The case law emphasizes that plaintiffs must demonstrate a concrete and particularized injury ...

Mozilla’s Firefox web browser was the first to implement a Do Not Track option, and now appears to be the first browser to remove it. This option would send a website a request that a user didn’t wish ...