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A DBA, meaning "doing business as," is a simple, effective form of advertising. For example, rather than do business as Joe Smith, Plumber, you name your business 24/7 Plumbing. It's catchier, but ...

A DBA allows you to do business under a different name than your legal one. Some business entities require one, and many businesses can benefit from one. Many, or all, of the products featured on this ...