Contextual Targeting Explained: Deterministic vs Probabilistic Data for Precision Marketing | MOBEXX
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Contextual Targeting Explained: Deterministic vs Probabilistic Data for Precision Marketing | MOBEXX
This panel discussion from the MOBEXX Summit & Awards explores how brands and marketers are redefining contextual targeting in a privacy-first digital ecosystem by combining deterministic and probabilistic data for smarter, more precise audience engagement. As cookies fade and consumer expectations evolve, the conversation highlights how ...
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